Founder Physiqure, Editor in chief PHYSIOTIMES | Physio. Anubha Singhai

This week’s spotlight features Anubha Singhai, who is a founder of Physiqure and editor in chief for PHYSIOTIMES. She wears multiple hats during her day since she is a founder of Physiodesk and of course a Mother to an 11 year old boy, Arnav! Starting from a simple background Anubha built herself from scratch. She attributes her success to having a clear vision and hard work. Go ahead and read this spotlight to know Anubha’s journey and her ventures!

What is your name, job title and workplace? 

Physio. Anubha Singhai (MPT)

Founder Physiqure, Editor in chief PHYSIOTIMES.

What is your educational background?

• Masters in physiotherapy (MPTh), cardiorespiratory conditions- Chaudhary Charan Singh University, Meerut- Batch of 2008
• Bachelors of physiotherapy (BPTh), Barkatullah University, Bhopal- Batch of 2006

What did you do soon after completing your Master’s?

Initially I started with Ayushman college of Bhopal as a professor. Later on I worked in different academic institutions and colleges. I continued that for 6-7 years. In 2014, I switched to clinical roles. I think physiotherapy is a clinical profession. If smiles of the patients are not received, it is not complete.

In 2014, started working in Bansal Superspeciality hospital at Bhopal. We worked with cardiopulmonary patients including cases of bypass, kidney transplant etc.

What did you enjoy about your early roles and what you did not like?

I love teaching. Clinical reasoning is important when treating patients. There needs to be a reason for everything that you do in patient care. I like explaining that to my students and patients as well. 

There were some factors I wish could change. I felt at times that, here in our education system, certain things are too rigid. 

Although I was treating patients when I was a professor, my clinical practice was limited. 

Tell us about your journey with The PHYSIOTIMES

I would like to quote that, Nothing happens without a reason, you need to have a vision, determination and a dream for it. Similar thing happened with PHYSIOTIMES. 

Since 2009 PHYSIOTIMES has been run by Mr Mukesh Naik and Bhumika Naik from Ahmedabad. They were planning to move to Australia and were thinking of closing in 2018. My husband (Who is also a physiotherapist) and I decided not to let the literature die. 

That is when we decided to take over. We had no idea how to run a magazine, how to deal with a publication house, how to reach out to people etc. Somehow things fell into place. We restarted it in July 2019. As an editor I recently completed 2 years. It has been a roller-coaster journey. 

I am happy to say that we have a really solid team now. We have a fantastic designer. Authors responded beautifully and people loved the way we presented it. 

Tell us about your initiative with Physiodesk

It is our first venture. We provide software designed for physiotherapists. Physiotherapists in India can be hesitant regarding documentation. We provided a clear scale for documentation when we started Physiodesk.  I am happy to say many well known hospitals now work with us. This venture of ours gave us the idea for Physiqure. 

Tell us more about Physiqure.

I noticed that patients get confused if they keep getting different messages from different practitioners. We felt the need for patient-centric, standardized physiotherapy treatment. 

With that in Mind we started a chain of physiotherapy clinics called Physiqure in 2019. Our partners are IITian, Digiqure. Digiqure is a software by IOTA infotics 

Over the 2 years we developed a software for Physiqure. Where a patient can look up a physiotherapist on our panel. Based on their preferences of location, seniority etc. 

The best part of our software is that a physiotherapist can prescribe exercises. We have a video format of exercises which will be available for the patient for 15 days. Based on our assessment we prescribe tailored exercise programs to our patients. 

We also conduct telehealth sessions through our platform now. I am seeing a lot of patients with post- covid dysfunction. We see patients from areas such as Harda, Orissa, Mumbai. We are also seeing patients with neurologic conditions such as stroke via telehealth. 

What are your other ventures through Physiqure?

We developed our own neuro rehab center as a part of Physiqure. Where we have few rooms that are specifically designed for neuro patients. Patients come from far away and stay there for a few days for physiotherapy treatment. 

This facility is also available on a daycare basis when patients come in the morning and perform exercises in sessions. In between the sessions, the patient goes to his room and rests. At the end of the day, the patient goes to his or her home. We also have pick up and drop off services available.  

The idea is to provide comprehensive physiotherapy to neuro patients in manageable sessions. For many of the neuro patients 45 minutes a day physiotherapy might not be enough. If we do all the exercises in just one session, it might stretch the time beyond an hour. When the patient is likely to be tired. 

We got a G.O.D (Greatness of doctor award) for this venture by My FM.  

What is a typical day of work for you at Physiqure and at PHYSIOTIMES?

Being a senior physiotherapist at Physiqure, I am responsible for a lot of things. From planning to execution. I also treat patients throughout the day. Telehealth sessions are scheduled usually in the evening. 

For the PHYSIOTIMES, I look over the things starting from scratch. From developing the magazine to reaching out to subscribers. I need to talk to authors, athletes, magazine designers to make sure everything goes smoothly.

I have an 11 year old son, Arnav, so I have to look after his needs too!

What do you like about your work?

As an editor in chief for the PHYSIOTIMES, I get to embrace my creativity. Seeing my thoughts materialise makes me happy. 

Also, Smile of every patient at Physiqure means a world to me. 

What do you think can be improved in the field of physiotherapy?

We need to communicate better with other members of the patient care team. Physiotherapists should have guts enough to trust his/her treatment philosophy and stand up for what they believe. 

What books, courses and workshops have helped you?

I am a voracious reader. But for most of last year, I have been reading PHYSIOTIMES

For workshops, Last year I attended Kinetic energy activation techniques by Dr. Annamalai sir, which was really good. 

I also use dry needling a lot. So that workshop has been helpful too!

What is next for you?

Recently, we signed an MOU with one of the big hospitals here. We will be having about 100 kiosk wellness centers. Through which patients from rural areas can directly connect to various specialists. 

First, we will be covering the industrial area of Bhopal, Mandideep. There are a lot of factories and thousands of workers over there. We have a tie up with a medical college. All of the doctors from the medical college will be available to work with the patients. 

We are also looking to develop AI powered gadgets with some companies. These gadgets will be used mainly for home care. The gadgets will mainly work on the principles of biofeedback. We are trying to make these services affordable or “pocket friendly”. 

We are also in talks of developing a full fledged neuro rehab hospital in Mumbai starting next year. 

What is your advice for the new graduate physiotherapists? 

You need to have a clear vision of your future. 

Knowledge and courage should go together so don’t be afraid to do something different. 

Learn from good sources. 

Where can people reach you?

They can reach me on LinkedIn

You can also email me at contact@physiotimes.com

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